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Sometimes business owners want to introduce natural, earthy, organic feel into their website and printing materials. When you're in natural business, it is best to work with natural colors and palettes to represent healthy, natural and organic products that your client sells. It is best to learn about best by looking at worst - but we can't do it here - it would be unfair to talk about negative design aspects because we would be pointing fingers at those designers (not necessarily business owners) who don't know how to represent what their client is trying to achieve. So we are going to discuss only what we think is good and represents "natural".
This is the logo of a company that does labeling for natural products - the logo itself feels right and represents what it does.
This logo below is very healthy looking - and it is exactly what they should represent as a company. Also, hand writing on the logo looks great because, again, it represents something that comes naturally (therefore, healthy).
Whole Foods Market logo is great example of natural looking logo - they change the color of the logo to display it against backgrounds other then green - and it always looks good.
Shop Organic's logo uses very calm and fresh colors for their logo. Beautiful and working design.
Here is a look that works wonderfully for online store that sells natural products. Brown-ish background represents earth, green color tones represent leaves and forest, beige tones soothes everything up. Overall feeling is very natural and holistic.
Below is a clean look idea for online store that sells natural products. All the products are photographed against white background (or no background) for clean and healthy feel.
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