Why have a business website?

business-question

If you have a product or service to sell - you CAN be rich.

Try and answer these questions - If you know the answers to at least half of them, you are ready for an Online Business.

  1. Who are you, your company and what is your purpose?
  2. What business are you in?
  3. What people do you serve?
  4. What are the needs of the clients you serve?
  5. Who are your competitors?
  6. What makes you stand apart from your competitors (uniqueness?)
  7. What are the core benefits a client receives from your service?
  8. Do you know what you should be selling?
  9. How do you know if someone wants what you are selling?
  10. How do you advertise your product?
  11. How can you expand your online business later?

Websites are proven to help with:

  • Establishing Online Presence
  • Establishing network or clients and partners
  • Business Advertising
  • Customer Service
  • Selling Products and Services
  • Reaching a broad audience with a message

Read an article "20 reasons to have a website".

Websites are affordable and cost effective. Annually your cost of having a website may be less than the cost of a one-time print ad. The information on your site can save you time and money.

What can you do with a business website?

Your business website can be used as:

  • Online business card
  • Online store
  • Online publication:  brochure, catalog, magazine, newspaper
  • Calendar of events
  • Outreach tool
  • Member directory - public or private (accessed by login and password).
  • Picture album
  • Newsletter
  • Training and education facility

Thinking of an Online Business? read about the Benefits.

The benefits will very much depend on the nature of your business, and the extent to which you choose to embrace the technology. Although it makes sense to make the most of the features available, it is perfectly valid to take it one step at a time. It is not a case of all or nothing!

Both a website and e-mail can be used to market your business on-line. When you're ready, and it is relevant, you may embark on a full e-commerce solution.

  • The internet is an excellent channel for promoting your business to potential clients anywhere, anytime. All they need is your website address, whether from a business card, an advertising, letterhead, email or search engines. It offers a cost efective and convenient means of keeping in touch with your existing client base and keeping them informed of developments within your business. And you can achieve this without visiting the printers, or mailing hundreds of letters.
  • A website will maximize your marketing investment, by leveraging this versatile and dynamic marketing channel which is the Internet. There is much more you can do with your website from gathering contact details and information about visitors to your site, to ultimately trading on-line.
  • Website becomes your virtual shop window enabling you to compete on much more equal terms with much larger organizations.
  • Communicate using E-mail is not just an alternative form of communication, it also offers the potential for much more imaginative material, and the advantage of linking directly to the Internet Efficient, interactive channel for communicating with customers and suppliers.
  • Customers can be kept informed of changes to your business through electronic newsletters.
  • Promote your website through e-mail by including a link E-letterheads / e-stationery can enhance your image COST EFFECTIVE - no postage, printing, envelopes.
  • Establish your presence in the global marketplace: In the virtual world of the Internet, your website is the virtual shop front to your business. You can provide your (prospective) clients with up to date information about you business.
  • Updates are instantly available to everybody, at a relatively small cost (no printing or postage).
  • Visitors can help themselves to information; anytime, anywhere, and as often as they wish - making them more likely to do so.

Thinking of having a Website? Read about the Benefits of having website for Your Business.

internet-accesswebsite provides Easy Access to your company.

Web pages serve your customers 24 hours a day, seven days a week without adding to your costs.

global-communication

easy Communication with your clients via website.

Website is a quick and easy way to provide contact and location information, your mission statement, comprehensive lists and explanations of your products and services, testimonials from current customers/clients, and numerous other useful essentials to promote your business. Keep your customers informed of every reason why they should do business with you.

Easy Promotion.

Website gives your company world-wide exposure and promotes your company as a vibrant, forward looking business that is conscious of today's technology.

Easy Sales.

People are using the Internet for banking, leisure activities, keeping in touch with distant friends, and increasingly as an information resource. With our children being exposed to the Internet at schools, future generations will increasingly view the web as the prime resource for business and retail purchases.

dealEasy Customer Service.

A lot of your staff's time is probably spent answering the same questions over and over again. These are the questions customers and potential customers will ask before they deal with you. Display the answers on your Website and you will have freed up a lot of time for your office staff.

Easy Feedback From Customers.

With a Website, you can ask for feedback from your customers and get it instantaneously. E-mail can be built into Web pages and will give you the answers while they are fresh in your customers' mind, for a fraction of the cost. Another benefit is that you can respond to your customers when you choose to and not necessarily at the exact moment that they call.

Easy Marketing.

There is a whole new high-tech world out there, populated by millions of people on all parts of the globe, and marketing on the Web is the easiest way to begin doing business internationally. With a Web site, you can open up dialogues in international markets as easily as with the company across the street.

Easy Presentation.

If you demonstrate your new product on your website, you will know what your customers think in a fast, economical manner. For the cost of a page or two of Web programming, you can gain insight into where to position your product or service in the marketplace.

Easy Specialized Marketing.

There are over 130,000 newsgroups representing every sport, hobby or interest imaginable. No matter what your niche, your customers are probably on-line. Furthermore, it has been found that some of the most successful businesses on the Web are those that target niche markets.

Easy Local Marketing.

The power to serve the world with a Website is clear. What about  local WA markets? In most cities today there are probably enough local customers with Web access to make it beneficial to market through the Web.

Last Updated on Monday, 23 November 2009 02:13  

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  • complete websites for small business owners;
  • online stores & product catalogs;
  • booking & reservation systems;
  • paid content & membership websites;
  • search engine optimization;
  • website advertising & promotion;

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